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Can a “blonde parade” pull Latvia out of recession?

Can a “blonde parade” pull Latvia out of recession?

In some countries, notably Iceland, the financial crisis and its political fallout has proved an unexpected boon for women’s rights.

Other countries do this sort of thing:

The global economic crisis has hit the Baltic state of Latvia particularly hard and left the population feeling blue. But one group of Latvian women has taken a novel approach to fighting the pervasive feeling of doom and gloom.

On Sunday, a procession of more than 500 blondes paraded through the capital Riga wearing pink and white. Many were escorted by lap dogs wearing the same cheerful hues. Their goal: to use their beauty to shine a little light into the dark mood caused by the global downturn.

The march was organized by the Latvian Blondes Association. I have to wonder what sort of issues this group addresses during normal times.

ILMARS ZNOTINS/AFP/Getty Images