- By Rebecca Frankel
Rebecca Frankel is senior editor, special projects at Foreign Policy. She is the author of War Dogs (forthcoming in the fall of 2014 from Palgrave), a book about canines in combat, the subject of her regular Friday column "Rebecca's War Dog of the Week," featured on The Best Defense. Before joining FP in 2008, she was managing editor of Moment Magazine, a publication founded by Elie Wiesel in 1975, where she began working in 2003. In addition to her work on war dogs, Frankel has written on a wide range of topics from the religious escapades of singer Bob Dylan to Hitler's family doctor. Her profile of author Joyce Carol Oates was published in the collection Joyce Carol Oates: Conversations in 2006. She has appeared as a commentator on ABC World News and MSNBC among others. In 2011, she was named one of 12 women in foreign policy to follow on Twitter by the Daily Muse.
If you got it, flaunt it. At least that’s what my grandmother used to say, and I imagine if she could see the campaign ads coming out of Germany this week, she’d probably laugh. And Vera Lengsfeld, who is running for a parliament seat in Germany’s upcoming September elections, is banking on the fact that constituents will have a sense of humor.
The ad (shown above) pairs pictures of Lengsfeld and none other than Chancellor Angela Merkel, shoulder to shoulder showcasing the bountiful assets bestowed upon them by Mother Nature — two very ample bosoms barely contained by two seriously wide and plunging necklines. The line that runs across reads: “We have more to offer.”
No doubt, where there’s more chest, there’s more attention. Lengsfeld, who did not clear the ads with Merkel, reports that traffic to her blog has increased, getting as many as 17,000 visitors since this campaign went public.
Her takeaway on all this?
If only a tenth of them also look at the content of my policies, then I will have reached many more people than I could have done with classic street canvassing.”
It’s an interesting acknowledgement on Lengsfeld’s part, she’s clearly aware that the show-stopping photos aren’t appealing to the thinking minds of men and women, though it sounds as though she’s hoping the ad’s wit will trump the old T&A approach.
Many of those not laughing are likely to be women who find the posters, and the ploy behind them, cheap and offensive. The glass ceiling runs far and wide, thicker over some places than others, and apparently the profiles of men cast long shadows, even over the most powerful women in global politics. Truthfully, I’d like to see a man foolish enough to market his campaign “package” in the same fashion … Or has Berlusconi kind of done that already?
MICHAEL GOTTSCHALK/AFP/Getty Images