How "hearts and minds" came to be.
- By Elizabeth DickinsonElizabeth Dickinson is an Arabian Peninsula-based Deca journalist. Follower her on Twitter: @dickinsonbeth.
The phrase "winning hearts and minds" has, in recent years, become indelibly associated with the challenges of an interventionist U.S. foreign policy. But the concept has had a long and circuitous life. It was first associated with democracy in the 19th century, later served as a call to national solidarity during the Great Depression, and finally became a slogan for a policy the U.S. military never quite implemented in Vietnam. As U.S. President Barack Obama fights two inherited wars and continues the daunting task of reaching out to Muslims, the concept has never been more relevant, even if the words themselves have begun to lose all meaning.
429-347 B.C. Greek philosopher Plato becomes the first to draw a clear distinction between feeling and thinking — between the heart and the mind. The two were referred to as separate philosophical and physiological creatures until the mid-20th century.
FEBRUARY 13, 1818 Writing to a Baltimore newspaper editor, U.S. founding father John Adams describes the American Revolution as being "in the minds and hearts of the people, a change in their religious sentiments of their duties and obligations."
1934 U.S. President Franklin D. Roosevelt uses the term frequently in his speeches to soothe a body politic battered by economic turmoil: "In these days it means to me a union not only of the states, but a union of the hearts and minds of the people in all the states and their many interests and purposes, devoted with unity to the human welfare of our country."
JUNE 1952 The phrase gets used for the first time in its modern sense — to refer to counterinsurgency objectives — during the Malayan Emergency, an uprising by local rebel forces to oust British colonial rule. "The answer [to defeating the insurgents] … rests in the hearts and minds of the Malayan people," says Gen. Sir Gerald Templer.
APRIL 2, 1963 In the thick of the Cold War, "hearts and minds" creeps into U.S. counterrevolutionary rhetoric. "Perhaps most significant of all is a change in the hearts and minds of the people — a growing will to develop their countries," President John F. Kennedy tells Congress. "We can only help Latin Americans to save themselves."
MAY 4, 1965 U.S. President Lyndon B. Johnson says that "ultimate victory [in Vietnam] will depend upon the hearts and the minds" of the Vietnamese. But the policy doesn’t match the rhetoric, and a brutal, escalating campaign of pacification ensues, further alienating the South Vietnamese population.
1974 The Academy Award-winning Vietnam documentary, Hearts and Minds, helps cement the phrase’s negative connotations.
SEPTEMBER 14, 2005 U.S. President George W. Bush justifies the invasion of Iraq by hailing the possibility of a political transformation of the Middle East. "Across the world, hearts and minds are opening to the message of human liberty as never before," he tells the U.N. General Assembly.
2006 Scholars begin to describe China’s foreign policy, particularly in Africa, as designed to win the "hearts and minds" of global elites.
SEPTEMBER 19, 2006 Iranian President Mahmoud Ahmadinejad deploys the term in a defiant speech to the U.N.: "Would it not be easier for global powers to … win hearts and minds through … real promotion of justice, compassion, and peace, than through" continuing to assemble nuclear weapons?
DECEMBER 15, 2006 The U.S. Army and Marine Corps release a revised "Counterinsurgency Field Manual," drawing on historical counterinsurgency lessons as well as recent experience in Iraq. The manual calls for a minimal use of force. "Protracted popular war is best countered by winning the ‘hearts and minds’ of the populace," it reads.
2009 U.S. President Barack Obama uses the phrase in his campaign to reset relations with both the Muslim world and Russia. "[Abiding by the Geneva Conventions] … will make us safer and will help in changing hearts and minds in our struggle against extremists," he says on January 9. And in Moscow six months later: "[By] mobilizing and organizing and changing people’s hearts and minds, you then change the political landscape."
Kevin Baron is a national security reporter for Foreign Policy, covering defense and military issues in Washington. He is also vice president of the Pentagon Press Association. Baron previously was a national security staff writer for National Journal, covering the "business of war." Prior to that, Baron worked in the resident daily Pentagon press corps as a reporter/photographer for Stars and Stripes. For three years with Stripes, Baron covered the building and traveled overseas extensively with the secretary of defense and chairman of the Joint Chiefs of Staff, covering official visits to Afghanistan and Iraq, the Middle East and Europe, China, Japan and South Korea, in more than a dozen countries. From 2004 to 2009, Baron was the Boston Globe Washington bureau's investigative projects reporter, covering defense, international affairs, lobbying and other issues. Before that, he muckraked at the Center for Public Integrity. Baron has reported on assignment from Asia, Africa, Australia, Europe, the Middle East and the South Pacific. He was won two Polk Awards, among other honors. He has a B.A. in international studies from the University of Richmond and M.A. in media and public affairs from George Washington University. Originally from Orlando, Fla., Baron has lived in the Washington area since 1998 and currently resides in Northern Virginia with his wife, three sons, and the family dog, The Edge.| The E-Ring |
Michael Dobbs is a prize-winning foreign correspondent and author. Currently serving as a Goldfarb fellow at the Committee on Conscience of the U.S. Holocaust Memorial Museum, Dobbs is following legal proceedings in The Hague. He has traveled to Srebrenica, Sarajevo and Belgrade, interviewed Mladic’s victims and associates, and is posting documents, video recordings, and intercepted phone calls that shed light on Mladic's personality.| Michael Dobbs |
Josh Rogin covers national security and foreign policy and writes the daily Web column The Cable. His column appears bi-weekly in the print edition of The Washington Post. He can be reached for comments or tips at email@example.com.
Previously, Josh covered defense and foreign policy as a staff writer for Congressional Quarterly, writing extensively on Iraq, Afghanistan, Guantánamo Bay, U.S.-Asia relations, defense budgeting and appropriations, and the defense lobbying and contracting industries. Prior to that, he covered military modernization, cyber warfare, space, and missile defense for Federal Computer Week Magazine. He has also served as Pentagon Staff Reporter for the Asahi Shimbun, Japan's leading daily newspaper, in its Washington, D.C., bureau, where he reported on U.S.-Japan relations, Chinese military modernization, the North Korean nuclear crisis, and more.
A graduate of George Washington University's Elliott School of International Affairs, Josh lived in Yokohama, Japan, and studied at Tokyo's Sophia University. He speaks conversational Japanese and has reported from the region. He has also worked at the House International Relations Committee, the Embassy of Japan, and the Brookings Institution.
Josh's reporting has been featured on CNN, MSNBC, C-Span, CBS, ABC, NPR, WTOP, and several other outlets. He was a 2008-2009 National Press Foundation's Paul Miller Washington Reporting Fellow, 2009 military reporting fellow with the Knight Center for Specialized Journalism and the 2011 recipient of the InterAction Award for Excellence in International Reporting. He hails from Philadelphia and lives in Washington, D.C.| The Cable |