- By Blake Hounshell
Blake Hounshell is managing editor at Foreign Policy, having formerly been Web editor. Hounshell oversees ForeignPolicy.com and has commissioned and edited numerous cover stories for the print magazine, including National Magazine Award finalist "Why Do They Hate Us?" by Mona Eltahawy. He also edits The Cable, FP's first foray into daily original reporting, and was editor of Colum Lynch's Turtle Bay, which in 2011 won a National Magazine award for best reporting in a digital format.
Blake joined Foreign Policy in 2006 after living in Cairo, where he studied Arabic, missed his Steelers finally win one for the thumb, and worked for the Ibn Khaldun Center for Development Studies. Blake was a 2011 finalist for the Livingston Awards prize for young journalists for his reporting on the Arab uprisings, and his Twitter feed was named one of Time magazine's "140 Best Twitter Feeds of 2011." Under his leadership, in 2008, Passport, FP's flagship blog, won Media Industry Newsletter's "Best of the Web" award in the blog category. Along with Elizabeth Dickinson, he edited Southern Tiger: Chile's Fight for a Democratic and Prosperous Future, the memoirs of former Chilean president Ricardo Lagos, published by Palgrave Macmillan in 2012.
A graduate of Yale University, Blake speaks mangled Arabic and French, is an avid runner, and lives in Washington with his wife, musician Sandy Choi, and their toddler, David. Follow him on Twitter @blakehounshell.
As World Cup fever heats up around the world, there’s huge interest in the tournament’s biggest underdog: North Korea, which debuts against soccer juggernaut Brazil on June 15 in its first cup appearance since a Cinderella showing in 1966.
Kim Jong Il’s squad, ranked 105th internationally, just barely qualified for the big show, and oddsmakers figure its chances of winning are about 1,000 to one.
Little is known about the players. There’s Kim Myong Won, a striker known as "the Chariot" for his speed. But Kim will be restricted to playing goalkeeper due to a North Korean attempt to skirt FIFA rules. There’s also Jong Tae-se, a stocky forward who was born and lives in Japan, where he is known as "the People’s Wayne Rooney" for his resemblance to the English star. Jong scored both North Korean goals during a recent match against Greece, which ended in a 2-2 tie, and has vowed to score once in every World Cup game. The team’s captain is Hong Yong Jo, who plays for FC Rostov in Russia.
The North Korean team has been cloistered since arriving in South Africa earlier this week. But one source of great speculation has been cleared up: The players will be wearing uniforms made by Legea, an Italian sportswear company that paid a reported $4.9 million for the privilege:
North Korea’s team is getting an amount similar to what might be paid to a low-ranking team in the English Premier League, the world’s richest soccer league, according to Simon Chadwick, a sports business professor at the U.K.’s Coventry University. Ri, in an interview in Tokyo last week, said it was hard to find a jersey sponsor as there’s “no market” for sports apparel in North Korea.
“If it doesn’t result in sales, there’s no point” for some sporting-goods companies, Ri said.
Legea will provide North Korea with branded World Cup jerseys and training gear, Nastro said. That will help raise the Italian brand’s international profile, although the marketing bet could backfire, Chadwick said.
Legea “will be working overtime to put clear blue water between the team and the regime,” Chadwick said. “It could get to the stage when people stop buying the brand if they’re being seen as propping up a dictatorship.”
As part of the deal, North Korea will get a 10 million-euro bonus if the team wins the cup.