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Quiz: Which country spends the most time on social-networking websites?

Quiz question for the week: Which country spends the most time on social-networking websites? a) Italy    b) Japan    c) United States  (For those of you who don’t subscribe to the bimonthly print edition of Foreign Policy, you’re missing a great feature: the FP Quiz. It has eight intriguing questions about how the world works.) ...

Chris Jackson/Getty Images
Chris Jackson/Getty Images

Quiz question for the week:

Which country spends the most time on social-networking websites?

a) Italy    b) Japan    c) United States 

(For those of you who don’t subscribe to the bimonthly print edition of Foreign Policy, you’re missing a great feature: the FP Quiz. It has eight intriguing questions about how the world works.)

Answer after the jump … 

A, Italy. Italian users of social-networking sites spent an average 6 hours, 28 minutes, on activities such as twittering and “friending” people in February of this year, according to media-information firm Nielsen. American social networkers were similarly addicted, with 6 hours, 3 minutes, that month, while the Japanese, at 2 hours, 37 minutes, appear to spend their time on other activities (I suspect they’re on sites not included in Nielsen’s analysis). Overall, social networking is more and more of a time-suck. In the 10 countries analyzed by Nielsen, average social-networking time reached 5 hours, 28 minutes, in February 2010, up more than 2 hours from February 2009.

(It would have been nice if Nielsen had provided information for more than 10 countries, but that’s the best I can get you at this point.)

http://Global%20Audience%20Spends%20Two%20Hours%20More%20a%20Month%20on%20Social%20Networks%20than%20Last%20Year%20|%20Nielse%20Wire,%20March%2019,%202010

Source: “Global Audience Spends Two Hours More a Month on Social Networks than Last Year,” Nielsen Wire, March 19, 2010.

Another interesting tidbit: The average Facebook user logged on 19 times in February and spent 5 minutes, 52 minutes, total on the site. 

http://Global%20Audience%20Spends%20Two%20Hours%20More%20a%20Month%20on%20Social%20Networks%20than%20Last%20Year%20|%20Nielsen%20Wire,%20March%2019,%202010

Source: “Global Audience Spends Two Hours More a Month on Social Networks than Last Year,” Nielsen Wire, March 19, 2010.

And for more questions about how the world works, check out the rest of the FP Quiz.  

Preeti Aroon was copy chief at Foreign Policy from 2009 to 2016 and was an FP assistant editor from 2007 to 2009. @pjaroonFP

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