- By Katie CellaKatie Cella is an editorial researcher at Foreign Policy.
Baghdad’s electricity ministry pulled a strange PR stunt this week by displaying the American newscaster Katie Couric’s face on giant billboards around the city in a campaign to "inspire the people to imagine a better future for electricity," according to a ministry spokesman.
Intermittent electricity supply means that Iraqis battle summer temperatures upwards of 108 degrees Fahrenheit without much air conditioning. Power outages are commonplace, and most Baghdad homes have working electricity for only a few hours a day.
The ministry’s latest plan to prevent public uproar over the country’s sub-par infrastructure (which erupted last spring and forced the electricity minister to resign) was to post unauthorized images of NBC’s former "Today Show" host Katie Couric throughout Baghdad that advertise the ministry’s public relations television program. While the smiling face of "America’s Sweetheart" may not be doing much to solve the electricity problem, it seems to be lifting spirits.
"It doesn’t give me hope about electricity, but I like to see her beautiful face," a fruit vendor told New York Times reporter Tim Arango. Another storeowner said, "Whoever comes here says, ‘What a beautiful face,’ She’s smiling. She gives us hope."
The ministry spokesman explained that they had considered depicting an Iraqi new caster on the banner, but her family opposed displaying her image publicly. The picture of Couric, who is wearing a brown blazer in the advertisement, was acceptable for the streets of Baghdad. The ministry’s web designer said her image was "perfect for us."
Unlike U.S. television star Kim Kardashian, who sued Old Navy for using a model that merely looked like her, Katie Couric jokingly told reporters she was going to call her lawyer. After describing the move as "bizarre and slightly amusing," Couric said on a more solemn note, "It did remind me of how serious the situation still is there."
Blake Hounshell is managing editor at Foreign Policy, having formerly been Web editor. Hounshell oversees ForeignPolicy.com and has commissioned and edited numerous cover stories for the print magazine, including National Magazine Award finalist "Why Do They Hate Us?" by Mona Eltahawy. He also edits The Cable, FP's first foray into daily original reporting, and was editor of Colum Lynch's Turtle Bay, which in 2011 won a National Magazine award for best reporting in a digital format.
Blake joined Foreign Policy in 2006 after living in Cairo, where he studied Arabic, missed his Steelers finally win one for the thumb, and worked for the Ibn Khaldun Center for Development Studies. Blake was a 2011 finalist for the Livingston Awards prize for young journalists for his reporting on the Arab uprisings, and his Twitter feed was named one of Time magazine's "140 Best Twitter Feeds of 2011." Under his leadership, in 2008, Passport, FP's flagship blog, won Media Industry Newsletter's "Best of the Web" award in the blog category. Along with Elizabeth Dickinson, he edited Southern Tiger: Chile's Fight for a Democratic and Prosperous Future, the memoirs of former Chilean president Ricardo Lagos, published by Palgrave Macmillan in 2012.
A graduate of Yale University, Blake speaks mangled Arabic and French, is an avid runner, and lives in Washington with his wife, musician Sandy Choi, and their toddler, David. Follow him on Twitter @blakehounshell.| Passport |