- By Colin Daileda<p> Colin Daileda is a researcher at Foreign Policy. </p>
As I noted in an earlier post, Chelyabinsk initially went the tourism route. Local officials set up a design contest for a meteorite-themed logo to slap onto calendars, booklets, magnets, and other souvenirs, hoping to capitalize on the hundreds of people who flocked to the area in the days after the interplanetary incident in search of bits of space stone. Now, officials want the region to be an international landmark. The Moscow Times reports today that Chelyabinsk is petitioning Russia’s patent service for rights to the title, "the meteorite capital." The paper has more:
The Chelyabinsk region wants an official trademark for use of the meteorite title in products and advertising, and the governor’s administration has already submitted an application to the Federal Service for Intellectual Property, Patents and Trademarks, RIA-Novosti reported Wednesday.
According to Natalya Denisova, head of the regional administration’s department for special projects, the trademark would most likely be used in tourism services and cultural events, as well as publishing and video products.
"It’s unlikely that we’d have a conflict of interest with Chebarkul or with businesspeople. … We’re all after one main goal here: to promote a positive image of the Chelyabinsk region," Denisova said in comments carried by RIA-Novosti.
Chebarkul, a city in Chelyabinsk, was the meteorite’s final destination.
If Chebarkul doesn’t put up a fight for trademark rights, maybe Antartica will. A Pittsburgh University geologist once called the continent the "meteorite capital of the world," though it appears he did not go so far as to secure a trademark.