They drive gold-plated cars and build office buildings that look like Versailles -- meet China's tuhao.
- By David WertimeDavid Wertime is a senior editor who manages Tea Leaf Nation, FP's channel dedicated to Chinese citizen and social media. David, a returned Peace Corps volunteer, founded Tea Leaf Nation as an independent media company in 2011, before it was acquired by the FP Group in 2013.
A new term is making the rounds on the Chinese social web: tuhao, which is a combination of writes, “Their love for bling has become the backbone of the global luxury goods industry, yet they are also the subject of disdain, the butt of jokes, the punching bag for that which is offensive to good taste.” The collection of images that follows — of sprawling chateaus, gold bars displayed in suburban malls, a phone encrusted in ivory — depict the lavish and often-ludicrous lifestyles of the country’s tuhao.(meaning “dirt” or “uncouth”) and (meaning “splendor”), and refers with disdain to China’s growing legion of nouveau riche. As FP‘s Rachel Lu
This solid gold, gem-encrusted toilet, which Chinese web users would likely deem very tuhao, was valued at $4.8 million in February 2005 while on display in a Hong Kong jewelry store.
MIKE CLARKE/AFP/Getty Images
Is this the world’s most ostentatious office? This office building of the Harbin Pharmaceutical Group, located in the northeast Chinese city of Harbin and shown here in September 2011, was modeled after the Palace of Versailles.
This phone, made of ivory, lay on display during a December 2006 exhibition in the southern Chinese city of Guangzhou.
Wu Lvming/ChinaFotoPress/Getty Images
Young shoppers in a Beijing mall admire a stack of gold bars.
A saleswoman in the coastal Chinese city of Qingdao shows off glittering iPhone and iPad accessories in March 2011.
This mansion, pictured in September 2010 on the outskirts of Beijing, mimics a 17th century Baroque-style mansion, the Chateau de Maisons-Laffitte, in France.
A crowd gathered to look at this gold-plated Infiniti on display outside a jewelry store in the southern Chinese city of Nanjing in March 2011.
Sport shoes and miniature cars made of gold lent the November 2007 China International Jewelry Fair in Beijing a bit of extra pizzazz.
TEH ENG KOON/AFP/Getty Images
The Galaxy Casino and Hotel complex in Macau wowed visitors in July 2013 with this gold BMW.
Chris McGrath/Getty Images
This government building in Fuyang, pictured in February 2007, seeks to combine the U.S. Capitol with the White House.
Cancan Chu/Getty Images