File this one away under the category of unlikely success stories: The United Nations has scored a viral hit with a Bollywood music video promoting gay rights. It sounds too good to be true, but the music video, featuring a gay couple winning over a skeptical, possibly homophobic Indian matriarch, has racked up more than a million views on YouTube.
An adaptation of the Bollywood classic Uthe Sab Ke Kadam, the video is part of the U.N.’s Free & Equal campaign to encourage gay rights and LGBT acceptance, an issue that has been championed by Secretary-General Ban Ki-moon, who last week extended spousal benefits to gay couples throughout his organization. The video features the Indian actress Celina Jaitly, who is an outspoken advocate of gay rights in India, where gay sex was recently criminalized.
Here’s the video in full: