- By David FrancisDavid Francis is a senior reporter for Foreign Policy, where he covers international finance. An award-winning journalist, David has reported from all over Europe, Nigeria, Kenya, Mexico, and Afghanistan on terrorism, national security, the geopolitics of energy, global economics, and the European financial crisis. His work has been published in outlets including the Christian Science Monitor, the Financial Times Deutschland, Slate, and SportsIllustrated.com.
Republican presidential nominee Donald Trump’s outreach to minorities this campaign season hasn’t gone well. He’s derided Mexican immigrants (as criminals), Muslims (as potential terrorists), and African-Americans (they live in cities worse than war zones). His outreach to Indian-American voters is a bit more upbeat — if also somewhat odd.
In a 30-second video that began making the rounds Thursday morning, partially set to Indian music and poorly edited, Trump eventually declares “Ab Ki Baar Trump Sarkaar,” or, “This Time, We’re With Trump’s Government,” cribbing Indian Prime Minister Narendra Modi’s slogan.
Chicago businessman Shalabh Kumar, the chairman of Trump’s Indian-American advisory committee and the founder and head of the Republican Hindu Coalition, told Business Insider the advertisement is running almost 20 times daily on 20 networks popular with Indian-Americans. He said the spot is meant to reach out to these voters in swing states.
This isn’t the first time Trump has tried to reach out to this community. At a recent Republican Hindu Coalition event in New Jersey, the “Humanity United Against Terror Charity Event,” Trump was the keynote speaker. Some snippets of that talk appear in the advertisement.
In an strange campaign season, this advertisement might just be the most peculiar. Judge for yourself; the video is posted below.
Photo credit: MONEY SHARMA/Getty Images