Hitting the big time

Hmmm… maybe there is a financial future in blogging. When big budget movies start advertising on your blog (see the ad for The Manchurian Candidate remake on your right), you know the media market has changed. Ah, but will danieldrezner.com ever hit the “big four” from Jerry Maguire –“shoe, car, clothing-line, soft-drink. The four jewels ...

By , a professor of international politics at the Fletcher School of Law and Diplomacy at Tufts University and co-host of the Space the Nation podcast.

Hmmm... maybe there is a financial future in blogging. When big budget movies start advertising on your blog (see the ad for The Manchurian Candidate remake on your right), you know the media market has changed. Ah, but will danieldrezner.com ever hit the "big four" from Jerry Maguire --"shoe, car, clothing-line, soft-drink. The four jewels of the celebrity endorsement dollar."? [Are those four really the appropriate "big" products for the blogosphere?--ed. No, the four jewels of the blogosphere would probably be search engines, newspapers, films, and glossy magazines. Readers are invited to suggest their "big four."] UPDATE: Ask and you shall receive!! See the brand-new New Yorker ad on the right!!

Hmmm… maybe there is a financial future in blogging. When big budget movies start advertising on your blog (see the ad for The Manchurian Candidate remake on your right), you know the media market has changed. Ah, but will danieldrezner.com ever hit the “big four” from Jerry Maguire –“shoe, car, clothing-line, soft-drink. The four jewels of the celebrity endorsement dollar.”? [Are those four really the appropriate “big” products for the blogosphere?–ed. No, the four jewels of the blogosphere would probably be search engines, newspapers, films, and glossy magazines. Readers are invited to suggest their “big four.”] UPDATE: Ask and you shall receive!! See the brand-new New Yorker ad on the right!!

Daniel W. Drezner is a professor of international politics at the Fletcher School of Law and Diplomacy at Tufts University and co-host of the Space the Nation podcast. Twitter: @dandrezner

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