Hey, Karen Hughes!!! Over here!!! It’s about Pakistan!!!

Dear Underscretary of State Hughes: Hey there. Sorry to shout again. I hope you’ve recovered from any jet lag suffered from your recent Middle East listening tour. Anyway, I wanted to write you about Pakistan. You may or may not know that they’ve suffered a pretty devastating earthquake there recently. The U.S. has already dispatched ...

By , a professor of international politics at the Fletcher School of Law and Diplomacy at Tufts University.

Dear Underscretary of State Hughes: Hey there. Sorry to shout again. I hope you've recovered from any jet lag suffered from your recent Middle East listening tour. Anyway, I wanted to write you about Pakistan. You may or may not know that they've suffered a pretty devastating earthquake there recently. The U.S. has already dispatched aid to the region, but the amount that has been allocated pales in comparison to the aid dispersed after the tsunami in late 2004/early 2005. The reason I bring this up is that the tsunami aid brought about a tremendous amount of goodwill in places like India and Indonesia. There's already some evidence that the aid sent to Pakistan is helping to burnish America's image in a distinctly anti-American portion of the globe. Anne-Marie Slaughter reprinted one letter on America Abroad that makes the point in a plain manner:

Dear Underscretary of State Hughes: Hey there. Sorry to shout again. I hope you’ve recovered from any jet lag suffered from your recent Middle East listening tour. Anyway, I wanted to write you about Pakistan. You may or may not know that they’ve suffered a pretty devastating earthquake there recently. The U.S. has already dispatched aid to the region, but the amount that has been allocated pales in comparison to the aid dispersed after the tsunami in late 2004/early 2005. The reason I bring this up is that the tsunami aid brought about a tremendous amount of goodwill in places like India and Indonesia. There’s already some evidence that the aid sent to Pakistan is helping to burnish America’s image in a distinctly anti-American portion of the globe. Anne-Marie Slaughter reprinted one letter on America Abroad that makes the point in a plain manner:

[H]aving just visited the region and spoken to many community leaders across the NWFP and Pakistani-held Kashmir, it is apparent that there is a tremendous strategic opportunity for the United States and its allies. For a fraction of the cost of what is spent in other arenas of the War on Terror, an extremely volatile region and country’s hearts and minds can be won over. All that is required is a very substantial, very visible US relief effort. To date, the US has provided helicopters and commitments of up to $50 million. What is needed– for adequate relief and for this opportunity-born-of-tragedy to be capitalized upon– is not a contribution, but a massive US presence and effort. The entire country is desperate, the entire Muslim world is watching; I cannot overstate how glaring and massive the opportunity is. My sympathies for Pakistan aside, the US can buy a great deal of affection and moral currency by responding to this emergency– it must not let this be just another cause for further alienation.

This is one of those instances where the U.S. can do good and do well by following through with significant relief and humanitarian efforts. It’s the best kind of public diplomacy you could ever buy. And bear in mind that the costs of inaction here would be considerable. As Zahid Hussain reports in Newsweek International:

Islamist groups have gotten kudos for their response to the crisis; their vast networks of well-disciplined cadres quickly spread out across the devastated areas of Kashmir to provide food and shelter. “Ordinary Pakistanis have outshined the Army,” says author Ahmed Rashid. The fact that such work bolsters their public image?dented by Islamabad’s tamping down of the insurgency in Kashmir in order to improve relations with the United States and India?is not lost on their leaders.

In the New York Times last week, Alexander Saunders put forward a very interesting aid proposal:

The earthquake in Pakistan has left millions homeless. Umar Ghuman, Pakistan’s minister of foreign investment and a longtime customer of my foundry supply company, has asked me to help find housing for as many of these people as possible before the onset of winter in the next few days. Tents are not protection enough, and conventional prefabricated houses are neither readily available nor easy to ship. The solution, then, is to think of something less conventional, like the work shed-greenhouse combinations sold at Sam’s Club and other retailers. Such sheds – small (882 cubic feet), plastic, weather-tight, insulated and portable – retail for around $2,000. Two hundred thousand of these houses – temporary homes for a million people – would cost less than $400 million…. This is an opportunity for the United States to present to the world a product of our manufacturing ingenuity delivered by our military might. The United States needs to regain credibility with its friends throughout the region, and the people there need housing desperately…. We need to do this now, not next week or next month. Winter – with mountain blizzards, powerful winds and subzero temperatures – will come to the Himalayas in days. The commercial air freight system is already shipping blankets, tents and medical supplies. That’s a good start, but it is in no way adequate for housing people in winter.

This sort of proposal needs someone at the deputy or principal level for it to fly. How about it, Karen?

Daniel W. Drezner is a professor of international politics at the Fletcher School of Law and Diplomacy at Tufts University. Twitter: @dandrezner

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