Making Adsense

Building on a story in our Net Effect section, my esteemed colleagues O’Hara and Daub have filed a great piece in the CSM on how Google’s Adsense is making life better for internet-savvy folks in poor countries: Andrew de la Serna runs a small search engine in Davao City, Philippines, and derives about 40 percent ...

Building on a story in our Net Effect section, my esteemed colleagues O'Hara and Daub have filed a great piece in the CSM on how Google's Adsense is making life better for internet-savvy folks in poor countries:

Building on a story in our Net Effect section, my esteemed colleagues O’Hara and Daub have filed a great piece in the CSM on how Google’s Adsense is making life better for internet-savvy folks in poor countries:

Andrew de la Serna runs a small search engine in Davao City, Philippines, and derives about 40 percent of his monthly income from Adsense. "It’s great to do what you love to do and earn money from it at the same time," he says.

His earnings have allowed him to purchase a cellphone, develop new websites, and build up his savings account.

Dr. Rodolfo Rafael, who owns a small medical clinic in San Fabian, Philippines, says the Adsense earnings from his medical website allow him to "dream big" and reinvest in his medical practice.

Their experiences are shared across the developing world. In Cairo, Mohamed Sallam was grounded for health reasons from his job as an airline steward, and he now spends time maintaining a Web forum devoted to discussions of Islam. He earns most of his income, about $500 a month, from Adsense.

"The low cost of living here allows us to live comfortably on that income," he says. "My two sons want to try their luck. We have a high unemployment rate here and making money from Adsense would be the perfect solution for them."

 

 

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