China Inc. is developing a bad brand image

The growth of health and safety concerns about Chinese imports is not fading away into the night. The Wall Street Journal‘s Timothy Aeppel reports that tires are the latest product to raise concerns: A fatal auto accident in Pennsylvania has stirred concerns about another potentially hazardous Chinese product in wide use in the U.S.: tires. ...

By , a professor of international politics at the Fletcher School of Law and Diplomacy at Tufts University and co-host of the Space the Nation podcast.

The growth of health and safety concerns about Chinese imports is not fading away into the night. The Wall Street Journal's Timothy Aeppel reports that tires are the latest product to raise concerns: A fatal auto accident in Pennsylvania has stirred concerns about another potentially hazardous Chinese product in wide use in the U.S.: tires. About 450,000 Chinese-made tires sold in the U.S. -- and possibly many more -- may lack an important safety feature, according to federal regulators and the U.S. distributor that helped design them. But the task of identifying who bought the defective tires and getting them off the road has been complicated by litigation and holes in the nation's product-recall system. The tire defect comes in the wake of several other high-profile safety problems involving Chinese products, including the discovery of lead paint on children's toys and hazardous materials in Chinese-made toothpaste and in wheat gluten used in pet food. "As imports grow -- and China is the largest exporter to the U.S. -- it's essential" that all manufacturers comply with U.S. safety regulations, said Daniel Zielinski, a spokesman for the Rubber Manufacturers Association, the tire industry's main trade group.... The fatal wreck occurred last August, when the tread allegedly separated on a steel-belted radial on a cargo van carrying four passengers. The driver lost control and crashed, killing two passengers and injuring the other two -- one severely. The driver was also hurt. Tread separations are particularly hazardous when they involve vans and SUVs, which have a higher center of gravity and are more prone to tip over than passenger cars. Tread-separation problems sparked a massive nationwide recall of Firestone tires in 2000. An official at NHTSA said the agency is aware of the defect and that the U.S. distributor is ultimately responsible for a recall. The agency generally doesn't test tires independently, unless a manufacturer or distributor fights NHTSA's conclusion that its tires are defective.... In its lawsuit, filed after FTS itself was sued in the wake of the fatal accident, the company accuses the tire maker of removing the safety feature -- a 0.6-millimeter layer of rubber, known as a "gum strip," which is added between the steel belts to give the tires added durability -- without notifying the distributor. Shi Xinbo, an official at Hangzhou Zhongce, said, "We are confident in our quality. Our products certainly meet the safety standards of foreign countries. This is just a commercial dispute. We are not aware of any official investigation by the U.S. government." He declined to comment on the gum-strip issue.As a country develops and moves up the consumer supply chain, they generally acquire a reputation for making high-quality goods (think Japan and South Korea). What's interesting is that China seems to be moving in the opposite direction. I have no doubt that U.S. industry associations will hype consumer health and safety fears to serve their own interests. This doesn't mean they're wrong, however.

The growth of health and safety concerns about Chinese imports is not fading away into the night. The Wall Street Journal‘s Timothy Aeppel reports that tires are the latest product to raise concerns:

A fatal auto accident in Pennsylvania has stirred concerns about another potentially hazardous Chinese product in wide use in the U.S.: tires. About 450,000 Chinese-made tires sold in the U.S. — and possibly many more — may lack an important safety feature, according to federal regulators and the U.S. distributor that helped design them. But the task of identifying who bought the defective tires and getting them off the road has been complicated by litigation and holes in the nation’s product-recall system. The tire defect comes in the wake of several other high-profile safety problems involving Chinese products, including the discovery of lead paint on children’s toys and hazardous materials in Chinese-made toothpaste and in wheat gluten used in pet food. “As imports grow — and China is the largest exporter to the U.S. — it’s essential” that all manufacturers comply with U.S. safety regulations, said Daniel Zielinski, a spokesman for the Rubber Manufacturers Association, the tire industry’s main trade group…. The fatal wreck occurred last August, when the tread allegedly separated on a steel-belted radial on a cargo van carrying four passengers. The driver lost control and crashed, killing two passengers and injuring the other two — one severely. The driver was also hurt. Tread separations are particularly hazardous when they involve vans and SUVs, which have a higher center of gravity and are more prone to tip over than passenger cars. Tread-separation problems sparked a massive nationwide recall of Firestone tires in 2000. An official at NHTSA said the agency is aware of the defect and that the U.S. distributor is ultimately responsible for a recall. The agency generally doesn’t test tires independently, unless a manufacturer or distributor fights NHTSA’s conclusion that its tires are defective…. In its lawsuit, filed after FTS itself was sued in the wake of the fatal accident, the company accuses the tire maker of removing the safety feature — a 0.6-millimeter layer of rubber, known as a “gum strip,” which is added between the steel belts to give the tires added durability — without notifying the distributor. Shi Xinbo, an official at Hangzhou Zhongce, said, “We are confident in our quality. Our products certainly meet the safety standards of foreign countries. This is just a commercial dispute. We are not aware of any official investigation by the U.S. government.” He declined to comment on the gum-strip issue.

As a country develops and moves up the consumer supply chain, they generally acquire a reputation for making high-quality goods (think Japan and South Korea). What’s interesting is that China seems to be moving in the opposite direction. I have no doubt that U.S. industry associations will hype consumer health and safety fears to serve their own interests. This doesn’t mean they’re wrong, however.

Daniel W. Drezner is a professor of international politics at the Fletcher School of Law and Diplomacy at Tufts University and co-host of the Space the Nation podcast. Twitter: @dandrezner

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