Bin Laden’s brother designs watches for pilots

It can be tough to get out of the shadow of a famous sibling, and that’s especially true if you’re an airplane enthusiast and your brother is the world’s most famous terrorist. Luxury goods entrepreneur and aviator Yeslam bin Ladin, half-brother of Osama, just can’t see why anyone would find it odd that he’s launching ...

By , a former associate editor at Foreign Policy.
595507_080411_yeslam2.jpg
595507_080411_yeslam2.jpg

It can be tough to get out of the shadow of a famous sibling, and that's especially true if you're an airplane enthusiast and your brother is the world's most famous terrorist. Luxury goods entrepreneur and aviator Yeslam bin Ladin, half-brother of Osama, just can't see why anyone would find it odd that he's launching a line of specialty watches for pilots.

It can be tough to get out of the shadow of a famous sibling, and that’s especially true if you’re an airplane enthusiast and your brother is the world’s most famous terrorist. Luxury goods entrepreneur and aviator Yeslam bin Ladin, half-brother of Osama, just can’t see why anyone would find it odd that he’s launching a line of specialty watches for pilots.

To be fair to Bin Ladin (he spells his last name differently), he has publicly denounced terrorism and hasn’t had any links with his notorious younger brother for decades. It’s also worth remembering that they are only two out of 54 siblings, but I still have a hard time believing that Yeslam didn’t anticipate the aviation theme being an issue. Ironically, their father Mohammed died in a plane crash.

The watches sell for up to $9,472. If you’re feeling flush, you can also buy “Yeslam” brand perfume and handbags from his store in Geneva, Switzerland. In the future, Bin Ladin may want to avoid adding some other items to his line, such as digital timers or vests.

Joshua Keating is a former associate editor at Foreign Policy. Twitter: @joshuakeating

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