GM considers ditching the Hummer
Joe Raedle/Getty Images For years, General Motors racked up huge profits on monster SUVs, watching disdainfully as other automakers focused on smaller vehicles and hybrid cars. Well, they ain’t laughing at the Renaissance Center anymore. GM today announced the closure of four truck plants, and CEO Rick Wagoner told reporters the Hummer might have to ...
Joe Raedle/Getty Images
For years, General Motors racked up huge profits on monster SUVs, watching disdainfully as other automakers focused on smaller vehicles and hybrid cars. Well, they ain’t laughing at the Renaissance Center anymore. GM today announced the closure of four truck plants, and CEO Rick Wagoner told reporters the Hummer might have to go, too:
[W]e’re considering all options from a complete revamp to a partial or complete sale of the brand,” Wagoner said.
But what company would want to associate itself with the Hummer brand now?
Blake Hounshell is a former managing editor of Foreign Policy.
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