Esquire to publish “e-ink” cover

The September cover of Esquire is going to be pretty cool. An electronic ink diplay, built on the same technology that E Ink used in the Amazon Kindle, will flash the words “the 21st Century Begins.” The logistics of pulling of this feat are a story in globalization:

First Esquire had to make a six-figure investment to hire an engineer in China to develop a battery small enough to be inserted in the magazine cover. The batteries and the display case are manufactured and put together in China. They are shipped to Texas and on to Mexico, where the device is inserted by hand into each magazine. The issues will then be shipped via trucks, which will be refrigerated to preserve the batteries, to the magazine’s distributor in Glazer, Ky.

So, has the magical world of Harry Potter and its animated Daily Prophet sprung into being? Esquire Editor-in-Chief David Granger sees a bright future for e-ink:

Pointing to the prototype sitting on a conference room table, Mr. Granger said, “The possibilities of print have just begun. In two years, I hope this looks like cellphones did in 1982, or car phones.”

Alternatively, it could look a lot like this.