Cup o’noodle price trips up Japan’s prime minister

When economic times get tough, sounding out of touch on pocketbook issues can debilitate even the most nimble politician. Just ask Taro Aso. The Japanese prime minister was already being pilloried as an elitist over his hotel bar tab and his epicurean tastes. So you’d think he’d be extra careful to avoid a pocketbook gaffe, ...

591802_081029_aso2.jpg
591802_081029_aso2.jpg
(left to right) The wife of the Prime Minister of Japan, Chikako Aso, Japanese Prime Minister Taro Aso, The Prince of Wales and the Duchess of Cornwall in Tokyo, Japan. PRESS ASSOCIATION Photo. Picture date: Wednesday October 29, 2008. The Royal couple flew south from Tokyo to visit the huge Buddhist Temple, and attend other events in the area, on the 2nd full day of their tour. See PA story ROYAL Tour. Photo credit should read: John Stillwell/PA Wire

When economic times get tough, sounding out of touch on pocketbook issues can debilitate even the most nimble politician. Just ask Taro Aso. The Japanese prime minister was already being pilloried as an elitist over his hotel bar tab and his epicurean tastes. So you'd think he'd be extra careful to avoid a pocketbook gaffe, right?

When economic times get tough, sounding out of touch on pocketbook issues can debilitate even the most nimble politician. Just ask Taro Aso. The Japanese prime minister was already being pilloried as an elitist over his hotel bar tab and his epicurean tastes. So you’d think he’d be extra careful to avoid a pocketbook gaffe, right?

Wrong. Now, Aso has bungled a key question for any Japanese politician: What’s the price of a cup of instant noodles?

Aso said: ‘I think it used to be very cheap, but now it costs around 400 yen (4.12 dollars), doesn’t it?’

An opposition lawmaker immediately retorted that a cup of instant noodles — popular with Japanese on a tight budget — actually costs around 170 yen.

Aso admitted with a wry smile: “I don’t buy them myself these days.”

Granted, it’s better to err on the high side in making these sorts of seat-of-the-pants estimates. But what’s with the gratuitous remark there at the end? It’s almost like he’s trying to give the opposition a boost.

As for this ill-timed photo op from earlier today, it’s just icing on the cake:

John Stillwell-pool/Getty Images

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