Sri Lanka: the limitations of online electioneering

In the last few months, all but the most lazy or technophobic pundits have commented on how Obama’s savvy use of the Internet in his presidential campaign would provide aspiration for budding politicians all over the world. Skeptics countered that many of Obama’s innovations simply wouldn’t work in the developing world, where access to the ...

In the last few months, all but the most lazy or technophobic pundits have commented on how Obama's savvy use of the Internet in his presidential campaign would provide aspiration for budding politicians all over the world. Skeptics countered that many of Obama's innovations simply wouldn't work in the developing world, where access to the Internet is still very expensive and not widely spread.

In the last few months, all but the most lazy or technophobic pundits have commented on how Obama’s savvy use of the Internet in his presidential campaign would provide aspiration for budding politicians all over the world. Skeptics countered that many of Obama’s innovations simply wouldn’t work in the developing world, where access to the Internet is still very expensive and not widely spread.

To judge by the unfolding election campaign in Sri Lanka, the lessons of Obama’s campaign went unheeded. ICT4PEACE, one of the best blogs exploring the role of  technology in conflict transformation, has posted a very useful comparison of the web strategies of several politicians running in elections to Sri Lanka’s Western Provincial Council scheduled for April 25th. There is very little of Obama’s tech-suaveness about their campaigns: the candidates show very little knowledge of the potential of mobile technology, have very little (if any) content in local languages (Tamil and Sinhala), don’t offer any options for online donations (the site of one candidate says it does but offers no real mechanism for wiring the money), and are not very keen to disclose their assets. No wonder they are not very popular: one candidate has only a dozen Facebook friends, while another is barely over a hundred. Perhaps, online revolution in electioneering will have to wait, at least in Sri Lanka.

Evgeny Morozov is a fellow at the Open Society Institute and sits on the board of OSI's Information Program. He writes the Net Effect blog on ForeignPolicy.com

More from Foreign Policy

Russian President Vladimir Putin and Chinese President Xi Jinping give a toast during a reception following their talks at the Kremlin in Moscow on March 21.
Russian President Vladimir Putin and Chinese President Xi Jinping give a toast during a reception following their talks at the Kremlin in Moscow on March 21.

Can Russia Get Used to Being China’s Little Brother?

The power dynamic between Beijing and Moscow has switched dramatically.

Xi and Putin shake hands while carrying red folders.
Xi and Putin shake hands while carrying red folders.

Xi and Putin Have the Most Consequential Undeclared Alliance in the World

It’s become more important than Washington’s official alliances today.

Russian President Vladimir Putin greets Kazakh President Kassym-Jomart Tokayev.
Russian President Vladimir Putin greets Kazakh President Kassym-Jomart Tokayev.

It’s a New Great Game. Again.

Across Central Asia, Russia’s brand is tainted by Ukraine, China’s got challenges, and Washington senses another opening.

Kurdish military officers take part in a graduation ceremony in Erbil, the capital of Iraq’s Kurdistan Region, on Jan. 15.
Kurdish military officers take part in a graduation ceremony in Erbil, the capital of Iraq’s Kurdistan Region, on Jan. 15.

Iraqi Kurdistan’s House of Cards Is Collapsing

The region once seemed a bright spot in the disorder unleashed by U.S. regime change. Today, things look bleak.