Hey, Big Spenders

Candidates vying for the Oval Office are expected to spend more than $1 billion in the run-up to the November 2008 U.S. presidential election. But the need to build a massive campaign war chest is a global phenomenon. Here’s where fat wallets make the biggest difference on Election Day.

JAPAN

JAPAN

The cash: Candidates vying for Diet seats spent a reported $350 million during the 2005 election season. That’s about $1.25 million per district.

Spent on: Greasing constituents. Because paid political advertising on TV and radio is banned, Japanese politicians must develop highly personal relationships with voters, which means shelling out a lot of yen for wedding showers, birthday gifts, and funerals.

NIGERIA

The cash: The 24 presidential hopefuls spent more than $100 million each during the 2007 election campaign, and gubernatorial candidates spent as much as $10 million apiece.

Spent on: Institutionalized graft. Money is spent buying the support of a candidate’s own party members, election officials, and journalists. A much smaller share, probably between 5 and 10 percent, is spent on national advertising.

RUSSIA

The cash: The estimated cost of running a decent campaign for a Duma seat is between $1.5 and $2 million, several times larger than the $228,000 spending cap.

Spent on: Media spots and party organizers. Candidates must shell out for TV and newspaper ads and hire agents to "gather" nomination signatures. Most media stations are state run, so incumbents can expect airtime to be skewed in their favor.

BRAZIL

The cash: In 2006, Luiz Inácio "Lula" da Silva spent nearly $55 million to keep the presidency, and challenger Geraldo Alckmin ran through more than $42 million. But most parties keep a double set of books.

Spent on: Travel and campaign goodies. Brazil’s size demands that candidates spend most of their funds traveling to meet voters. They also build a base by handing out gifts, such as T-shirts, buttons, and food.

More from Foreign Policy

Newspapers in Tehran feature on their front page news about the China-brokered deal between Iran and Saudi Arabia to restore ties, signed in Beijing the previous day, on March, 11 2023.
Newspapers in Tehran feature on their front page news about the China-brokered deal between Iran and Saudi Arabia to restore ties, signed in Beijing the previous day, on March, 11 2023.

Saudi-Iranian Détente Is a Wake-Up Call for America

The peace plan is a big deal—and it’s no accident that China brokered it.

Austin and Gallant stand at podiums side by side next to each others' national flags.
Austin and Gallant stand at podiums side by side next to each others' national flags.

The U.S.-Israel Relationship No Longer Makes Sense

If Israel and its supporters want the country to continue receiving U.S. largesse, they will need to come up with a new narrative.

Russian President Vladimir Putin lays flowers at the Moscow Kremlin Wall in the Alexander Garden during an event marking Defender of the Fatherland Day in Moscow.
Russian President Vladimir Putin lays flowers at the Moscow Kremlin Wall in the Alexander Garden during an event marking Defender of the Fatherland Day in Moscow.

Putin Is Trapped in the Sunk-Cost Fallacy of War

Moscow is grasping for meaning in a meaningless invasion.

An Iranian man holds a newspaper reporting the China-brokered deal between Iran and Saudi Arabia to restore ties, in Tehran on March 11.
An Iranian man holds a newspaper reporting the China-brokered deal between Iran and Saudi Arabia to restore ties, in Tehran on March 11.

How China’s Saudi-Iran Deal Can Serve U.S. Interests

And why there’s less to Beijing’s diplomatic breakthrough than meets the eye.