Now you, too, can dress like Yukio Hatoyama

We don’t usually do product endorsements on Passport, but I feel an exception is warranted in this case. Last week, I wrote about how Japan’s fashionistas were giving Prime Minister Yukio Hatoyama a hard time over this multicolored shirt. I was contacted shortly after by a very kind reprepsentative of ShirtsMyWay — a company that ...

By , a former associate editor at Foreign Policy.
568653_hatoyama_02.jpg
568653_hatoyama_02.jpg
In a picture taken on April 4, 2010, Japanese Prime Minister Yukio Hatoyama eats noodles during a meet-the-people barbecue clad in a multi-coloured shirt at his official residence in Tokyo. Hatoyama, his poll numbers sagging amid a row with Washington, has taken fire from another quarter, fashionistas, over his unfortunate choice of a 1980s style multi-coloured shirt. AFP PHOTO/JIJI PRESS (Photo credit should read JIJI PRESS/AFP/Getty Images)

We don't usually do product endorsements on Passport, but I feel an exception is warranted in this case. Last week, I wrote about how Japan's fashionistas were giving Prime Minister Yukio Hatoyama a hard time over this multicolored shirt. I was contacted shortly after by a very kind reprepsentative of ShirtsMyWay -- a company that allows customers to customize their own patterns and colors on dress shirts.

Taking advantage of the publicity from Hatoyama -- dubbed "prime minister of Japan and fashion hero" on the website -- the company is now selling a limited number of the exact shirt worn by Hatoyama. At $500 it's a little outside my price range, but if you want to make a statement with the "Hatoyama," supplies are going fast!

We don’t usually do product endorsements on Passport, but I feel an exception is warranted in this case. Last week, I wrote about how Japan’s fashionistas were giving Prime Minister Yukio Hatoyama a hard time over this multicolored shirt. I was contacted shortly after by a very kind reprepsentative of ShirtsMyWay — a company that allows customers to customize their own patterns and colors on dress shirts.

Taking advantage of the publicity from Hatoyama — dubbed "prime minister of Japan and fashion hero" on the website — the company is now selling a limited number of the exact shirt worn by Hatoyama. At $500 it’s a little outside my price range, but if you want to make a statement with the "Hatoyama," supplies are going fast!

Joshua Keating was an associate editor at Foreign Policy. Twitter: @joshuakeating

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