What do Glenn Beck and Kim Kardashian have in common?

From Mark Lilla, "The Beck of Revelation," New York Review of Books, December 9, 2010 issue: [A]fter reading these books and countless articles on the man, I’m coming to the conclusion that searching for the “real” Glenn Beck makes no sense. The truth is, demagogues don’t have cores. They are mediums, channeling currents of public passion ...

By , a professor of international politics at the Fletcher School at Tufts University and the author of The Ideas Industry.

From Mark Lilla, "The Beck of Revelation," New York Review of Books, December 9, 2010 issue:

From Mark Lilla, "The Beck of Revelation," New York Review of Books, December 9, 2010 issue:

[A]fter reading these books and countless articles on the man, I’m coming to the conclusion that searching for the “real” Glenn Beck makes no sense. The truth is, demagogues don’t have cores. They are mediums, channeling currents of public passion and opinion that they anticipate, amplify, and guide, but do not create; the less resistance they offer, the more successful they are. This nonresistance is what distinguishes Beck from his confreres in the conservative media establishment, who have created more sharply etched characters for themselves….

As anyone who witnessed his performance on the Washington Mall can attest, what makes him particularly appealing to his audience is not his positions, it is that he appears to feel and fear and admire and instinctively believe what his listeners do, even when their feelings, fears, esteem, and beliefs are changing or self-contradictory. This is the gift of the true demagogue, to successfully identify his own self, rather than his opinions, with the selves of his followers—and to equate both with the “true” nation.

From Eric Wilson, "Kim Kardashian, Inc.," New York Times, November 18, 2010:

She does not talk about fashion and image as most designers and celebrity designers do, with platitudes about quality and authenticity, but rather as a person who seems wholly content to allow consumers to project upon her whatever image they wish.

“I really do believe I am a brand for my fans,” she said.

She does not talk about design in terms of cut or craft, either, but of Twitter and Facebook, of blogs and text messages. When fans ask her what she is wearing or what lip gloss she uses, she answers them and then creates products in the vein of what they like. When she was deciding on a color for her Kim Kardashian perfume bottle, she asked her followers on Twitter whether they preferred a hot pink or a light pink. (It was light pink, by far.) “Twitter is the most amazing focus group out there,” she said.

These are the connections my brain will make after reading blog posts about Snookiism.

Daniel W. Drezner is a professor of international politics at the Fletcher School at Tufts University and the author of The Ideas Industry. Twitter: @dandrezner

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