The wars and the beer commercials
While I was on August break trying to finish writing my book, Greg Jaffe, one of the most thoughtful defense reporters going, had a fine article that looked at the “patriotic”commericals that use our sentiments about soldiers to peddle beer. The article is rather discursive, but captures well the gap between today’s new combat vets ...
While I was on August break trying to finish writing my book, Greg Jaffe, one of the most thoughtful defense reporters going, had a fine article that looked at the "patriotic''commericals that use our sentiments about soldiers to peddle beer. The article is rather discursive, but captures well the gap between today's new combat vets and the other 99 percent of society. I liked especially that Jaffe went to the creator of one of the ads and reported the guy's thinking.
While I was on August break trying to finish writing my book, Greg Jaffe, one of the most thoughtful defense reporters going, had a fine article that looked at the “patriotic”commericals that use our sentiments about soldiers to peddle beer. The article is rather discursive, but captures well the gap between today’s new combat vets and the other 99 percent of society. I liked especially that Jaffe went to the creator of one of the ads and reported the guy’s thinking.
In a related piece, Chief Red Bull offers some useful thoughts on the do’s and don’ts of greeting homecoming soldiers.
Thomas E. Ricks is a former contributing editor to Foreign Policy. Twitter: @tomricks1
More from Foreign Policy
America Is a Heartbeat Away From a War It Could Lose
Global war is neither a theoretical contingency nor the fever dream of hawks and militarists.
The West’s Incoherent Critique of Israel’s Gaza Strategy
The reality of fighting Hamas in Gaza makes this war terrible one way or another.
Biden Owns the Israel-Palestine Conflict Now
In tying Washington to Israel’s war in Gaza, the U.S. president now shares responsibility for the broader conflict’s fate.
Taiwan’s Room to Maneuver Shrinks as Biden and Xi Meet
As the latest crisis in the straits wraps up, Taipei is on the back foot.
Sign up for World Brief
FP’s flagship evening newsletter guiding you through the most important world stories of the day, written by Alexandra Sharp. Delivered weekdays.
By submitting your email, you agree to the Privacy Policy and Terms of Use and to receive email correspondence from us. You may opt out at any time.