Best Defense

Thomas E. Ricks' daily take on national security.

The wars and the beer commercials

While I was on August break trying to finish writing my book, Greg Jaffe, one of the most thoughtful defense reporters going, had a fine article that looked at the “patriotic”commericals that use our sentiments about soldiers to peddle beer. The article is rather discursive, but captures well the gap between today’s new combat vets ...

Wikimedia Commons
Wikimedia Commons
Wikimedia Commons

While I was on August break trying to finish writing my book, Greg Jaffe, one of the most thoughtful defense reporters going, had a fine article that looked at the "patriotic''commericals that use our sentiments about soldiers to peddle beer. The article is rather discursive, but captures well the gap between today's new combat vets and the other 99 percent of society. I liked especially that Jaffe went to the creator of one of the ads and reported the guy's thinking.  

In a related piece, Chief Red Bull offers some useful thoughts on the do's and don'ts of greeting homecoming soldiers.

While I was on August break trying to finish writing my book, Greg Jaffe, one of the most thoughtful defense reporters going, had a fine article that looked at the “patriotic”commericals that use our sentiments about soldiers to peddle beer. The article is rather discursive, but captures well the gap between today’s new combat vets and the other 99 percent of society. I liked especially that Jaffe went to the creator of one of the ads and reported the guy’s thinking.  

In a related piece, Chief Red Bull offers some useful thoughts on the do’s and don’ts of greeting homecoming soldiers.

Thomas E. Ricks covered the U.S. military from 1991 to 2008 for the Wall Street Journal and then the Washington Post. He can be reached at ricksblogcomment@gmail.com. Twitter: @tomricks1

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