KFC India Is Giving Out Finger Lickin’ Good Boxes of Chicken That Charge Your Phone
KFC India has a new plan to bring in customers: hand out chicken boxes with USB Chargers.
There’s nothing more inconvenient than when you’re at Kentucky Fried Chicken, about to dig into a pile of greasy, crispy chicken tenders while you text your crush to make date plans, and your phone runs out of power -- leaving you completely alone with nothing more than your meal.
There’s nothing more inconvenient than when you’re at Kentucky Fried Chicken, about to dig into a pile of greasy, crispy chicken tenders while you text your crush to make date plans, and your phone runs out of power — leaving you completely alone with nothing more than your meal.
Luckily, KFC in India is so attuned to their customers’ needs that they have crafted a special solution for this very problem: a meal box that comes with a pre-charged USB plug.
Yes, you read that correctly. If you are planning to go to a local KFC there and order a box of chicken, you potentially don’t need to charge your phone ahead of time because you just might be handed a chicken box that will come with everything you need to stay connected during your meal.
The “Watt-A-Box” program, which the U.S.-based chain’s India branch launched in Delhi and Mumbai, is advertising its benefits with a ridiculous commercial that addresses the date planning interrupted by a dead phone situation described above.
Although most people are winning the boxes through a contest online, some customers are also being handed the boxes in stores by surprise.
And for now it’s only happening in India, where there are hundreds of KFC restaurants across the country. Lluis Ruiz Ribot, who runs marketing for the company’s India branch, told the Times of India that a “phone battery going dead is almost like a nightmare.”
“No longer is that the case, with the Watt-A-Box around,” he said. Sounds like KFC in the United States needs to catch up.
Photo credit: Getty Images
Siobhán O'Grady was a staff writer at Foreign Policy from 2015-2016 and was previously an editorial fellow.
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